Marketing
Landing Page Copy Prompt
## 📝 **Landing Page Copy Generation Prompt**
**Objective:**
Create persuasive, conversion-focused landing page copy tailored to {company\_name}, clearly defining the problem faced by customers in {industry}, agitating that problem to emphasize the urgency, and offering {company\_name}'s solution as the ideal remedy, supported by key benefits, proof points, and a compelling call-to-action.
---
### 📌 **Context and Variables:**
* **Company Name:** {company\_name}
* **Industry:** {industry}
* **Target Audience:** {target\_audience\_description}
* **Product or Service Description:** {brief\_description\_of\_product\_or\_service}
* **Primary Pain Point:** {clearly\_described\_customer\_pain\_point}
* **Secondary Pain Points (optional):** {additional\_pain\_points}
* **Emotional/Practical Consequences of Pain Point:** {consequences\_of\_unsolved\_pain\_points}
* **Your Unique Solution:** {your\_specific\_solution}
* **Differentiating Factors:** {what\_makes\_solution\_unique}
* **Key Benefits (Bullet Points Recommended, at least 3-5):** {benefit\_1}, {benefit\_2}, {benefit\_3}, etc.
* **Proof (Testimonials, statistics, case studies):** {proof\_point\_1}, {proof\_point\_2}, etc.
* **Tone of Voice:** {desired\_tone\_of\_voice; e.g., professional, empathetic, conversational}
* **Desired Conversion Action (CTA):** {specific\_cta\_action; e.g., "Book a Demo," "Start Your Free Trial," "Contact Us Today"}
---
### 🧩 **Copywriting Framework:** PAS+ Framework
**Use the following structure to create your landing page copy:**
#### 1️⃣ **Problem (Headline + Opening Statement)**
* **Headline:** Clearly state the primary problem your audience is facing.
Example: *“Tired of \[Primary Pain Point]?”*
* **Opening Statement:** Directly acknowledge and empathize with the visitor's struggle.
Example: *“Every {target\_audience\_description} in the {industry} knows the frustration of {primary\_pain\_point}.”*
#### 2️⃣ **Agitate (Amplify the Pain)**
* Vividly describe how painful or costly the issue is, highlighting emotional and/or financial stakes involved.
Example: *“Left unresolved, {primary\_pain\_point} can result in {consequences\_of\_unsolved\_pain\_points}, hurting your {revenue/efficiency/reputation}.”*
#### 3️⃣ **Solution (Clearly Present {company\_name}’s Offering)**
* Briefly introduce {company\_name}’s product/service as the definitive answer. Clearly connect the solution to the pain points you’ve described.
Example: *“At {company\_name}, we've developed {brief\_description\_of\_product\_or\_service}, specifically designed to end {primary\_pain\_point}.”*
#### 4️⃣ **Benefits (Why Choose {company\_name})**
* Provide 3-5 bullet points highlighting specific, tangible benefits and improvements.
Examples:
* *Save X hours per week.*
* *Increase productivity by Y%.*
* *Eliminate manual errors.*
* *Gain immediate peace of mind.*
#### 5️⃣ **Proof (Establish Trust & Credibility)**
* Present testimonials, impressive statistics, recognizable client logos, or relevant case studies to support your claims.
Examples:
* *“Over 2,000 {industry} professionals already trust {company\_name} to manage their \[pain point].”*
* *“Our customers report an average {quantifiable benefit} improvement within the first month.”*
#### 6️⃣ **CTA (Strong Call-to-Action)**
* Clearly and explicitly instruct visitors on the next step they should take.
Example: *“Ready to stop struggling and start thriving? Click below to \[specific\_cta\_action] now.”*
---
### ✨ **Output Example (Short-form)**:
> **Headline:** Tired of Manual Data Entry Errors?
>
> **Opening:** Every manager in finance knows the frustration of manual errors costing valuable time and money.
>
> **Agitate:** Errors aren't just inconvenient—they erode trust, waste hours, and drain productivity.
>
> **Solution:** At {company\_name}, we offer AI-powered automation to eliminate errors completely and restore confidence.
>
> **Benefits:**
>
> * Reduce data-entry errors by 99%.
> * Save 10+ hours per week per employee.
> * Instantly boost accuracy and efficiency.
>
> **Proof:** Trusted by 500+ finance teams; see productivity rise by 40% within weeks.
>
> **CTA:** Schedule Your Free Demo Today.
---
### 🎯 **Instructions for ChatGPT:**
* Replace all placeholders { } with user-provided context.
* Maintain consistency in tone.
* Ensure copy is engaging, persuasive, concise, and emotionally resonant.
* Emphasize specificity in benefits and proof points to strengthen credibility and urgency.Marketing Frameworks for Prompt Engineering
### 1. **AIDA (Attention-Interest-Desire-Action)**
* **Purpose:** Guide prospects from initial awareness to taking action.
* **Stages:**
* **Attention:** Captivate immediately.
* **Interest:** Engage deeper through relevant content.
* **Desire:** Create emotional connection and show value.
* **Action:** Prompt clear, compelling next steps.
---
### 2. **StoryBrand (Donald Miller's Framework)**
* **Purpose:** Clarify messaging by positioning your customer as the hero, your company as the guide.
* **Stages:**
* **Character:** Define clearly who your customer is.
* **Problem:** Identify internal, external, and philosophical challenges.
* **Guide:** Position your business as the helpful guide.
* **Plan:** Outline a clear plan to solve problems.
* **Action:** Make clear next steps.
* **Success/Failure:** Define explicitly what's at stake.
---
### 3. **Jobs-to-be-Done (JTBD)**
* **Purpose:** Clarify customer motivations by identifying what “job” customers hire your product/service to accomplish.
* **Questions:**
* What progress is the customer trying to make?
* What struggles do they face without your solution?
* How does your solution uniquely achieve this “job”?
---
### 4. **Hook Model (Nir Eyal)**
* **Purpose:** Develop products that form user habits.
* **Stages:**
* **Trigger:** Prompt initial user engagement.
* **Action:** Enable a simple action for engagement.
* **Reward:** Provide immediate and variable rewards.
* **Investment:** Encourage users to invest effort or information, increasing likelihood of future engagement.
---
### 5. **The Pirate Funnel (AARRR)**
* **Purpose:** Optimize the full marketing funnel through clear, measurable stages.
* **Stages:**
* **Awareness/Acquisition:** How customers find you.
* **Activation:** First user experience delivering value.
* **Retention:** Keeping users returning.
* **Revenue:** Monetization strategy.
* **Referral:** Encouraging word-of-mouth growth.
---
### 6. **FAB (Features-Advantages-Benefits)**
* **Purpose:** Clearly communicate value propositions in marketing/sales copy.
* **Stages:**
* **Features:** What your product/service does.
* **Advantages:** How your solution outperforms others.
* **Benefits:** Tangible outcomes the user receives.
---
### 7. **4Ps (Product-Price-Place-Promotion)**
* **Purpose:** Strategic planning for market positioning.
* **Elements:**
* **Product:** Clearly define your offering.
* **Price:** Pricing strategy aligned with value perception.
* **Place:** Optimal distribution channels.
* **Promotion:** Effective methods for reaching your audience.
---
### 8. **Before-After-Bridge (BAB)**
* **Purpose:** Quickly illustrate transformation your product enables.
* **Stages:**
* **Before:** Current painful state/problem.
* **After:** Ideal state achieved after using your solution.
* **Bridge:** Clearly state how your product/service achieves this.
---
### Recommended Usage:
* **Landing pages:** PAS, AIDA, StoryBrand, BAB
* **Messaging strategy:** StoryBrand, JTBD, FAB
* **Product development & habit formation:** Hook Model
* **Growth optimization & analytics:** AARRR funnel
* **Strategic positioning & pricing:** 4Ps
Using these frameworks can significantly sharpen your marketing and sales funnels, aligning your messaging precisely with customer motivations and accelerating conversions.
Operations
## Customer Service Frameworks
### 1. **LAST (Listen, Apologize, Solve, Thank)**
* **Listen:** Actively hear out the customer's concerns without interrupting.
* **Apologize:** Sincerely acknowledge their frustration or inconvenience.
* **Solve:** Offer a practical solution or escalate if needed.
* **Thank:** Express gratitude for their feedback and patience.
---
### 2. **HEARD (Hear, Empathize, Apologize, Resolve, Diagnose)**
* **Hear:** Allow the customer to express themselves fully.
* **Empathize:** Show genuine understanding and validation of feelings.
* **Apologize:** Offer sincere apologies for inconvenience caused.
* **Resolve:** Provide immediate solutions or clear next steps.
* **Diagnose:** Investigate root cause to prevent future issues.
---
### 3. **CARP (Control, Acknowledge, Refocus, Problem-solve)**
* **Control:** Calmly take control of the interaction without confrontation.
* **Acknowledge:** Validate the customer’s emotions and situation.
* **Refocus:** Redirect the conversation toward a positive outcome.
* **Problem-solve:** Clearly define actionable next steps.
---
### 4. **BLAST (Believe, Listen, Apologize, Satisfy, Thank)**
* **Believe:** Trust the customer’s perspective without immediate skepticism.
* **Listen:** Actively pay attention and show genuine concern.
* **Apologize:** Clearly acknowledge their experience.
* **Satisfy:** Provide an acceptable and effective resolution.
* **Thank:** Appreciate the customer's patience and cooperation.
---
### 5. **Five-Step Conflict Resolution**
* **Define the problem:** Clearly identify and understand the issue.
* **Identify solutions:** Collaboratively suggest potential solutions.
* **Evaluate solutions:** Weigh options openly and objectively.
* **Implement solution:** Choose the best option and execute.
* **Follow-up:** Ensure the customer remains satisfied after resolution.
---
### 6. **Service Recovery Framework (Fix, Apologize, Compensate, Follow-up)**
* **Fix:** Quickly and efficiently resolve the immediate issue.
* **Apologize:** Provide genuine acknowledgment and empathy.
* **Compensate:** Offer compensation if appropriate (refund, discount, etc.).
* **Follow-up:** Re-engage later to ensure continued customer satisfaction.
---
### Recommended Usage:
* **General conflict resolution:** LAST, HEARD, CARP
* **Complex/detailed problem-solving:** Five-Step Conflict Resolution
* **Immediate service recovery:** Service Recovery Framework, BLAST
Using these frameworks empowers customer service teams to handle difficult interactions professionally and effectively, ultimately improving customer satisfaction and brand reputation.